Plan, Produce, Publish, Promote: A Full Beginner’s Guide for Creatives, Coaches, and Small Business Owners
🎙 Why Podcasting Is the Smartest Move You Can Make in 2025
If you’ve ever thought: “Wish I could start a podcast!… I just wish I knew how TO start a podcast!” This is the article for you!
Podcasting isn’t just a content strategy — it’s a credibility builder, community magnet, and long-form trust engine.
Whether you’re a small business owner in Half Moon Bay, a coach with big ideas, or someone with a story to tell (like walking across America!), podcasting gives you a platform to document the journey, build authority, and make real human connections.
And the best part?
You don’t need a studio. You need a process.
📍 Local Spotlight: The Coastside Chamber’s Podcast Tech Room
Before we dive in, here’s a local gem worth knowing:
If you live on the Coastside, you don’t need to spend thousands on gear.
The Coastside Chamber of Commerce offers a fully equipped Podcasting Tech Room with pro-level audio + video equipment.
🎧 Just $20–$30 per hour (with a refundable deposit) — and Chamber membership starts at only $30/month.
✅ Need a mic, lights, soundproofing? Covered.
✅ Want high-quality clips and guest interviews? Doable.
✅ Not a tech wizard? Don’t worry — they’ve got guidance.
🎯 The 4P Framework: Plan, Produce, Publish, Promote
Let’s break it down step-by-step using the “4P” structure.
1️⃣ PLAN: Find Your Voice + Message
Before you record anything, ask:
- What’s the goal of your podcast? (Grow a business, document a journey, build a movement?)
- Who’s it for? (Niche > general)
- What transformation will listeners walk away with?
If you’re a purpose-driven entrepreneur, try this structure (used in The Never Peak Project podcast):
- Hook (a big question or moment)
- Story (real-life moment or struggle)
- Lesson (mindset + tactical)
- Action step (practical tip)
- CTA (next step to work with you)
💡 Tool Tip: Use ChatGPT to brainstorm show titles, episode outlines, and potential guest questions.
2️⃣ PRODUCE: Record with Confidence
You don’t need a $2,000 setup — just good audio, clarity, and a story worth hearing.
📦 Gear Starter Pack:
- 🎙 ZealSound Mic – plug-and-play USB mic
- 🎧 OneOdio Headphones – clear monitoring on a budget
- 💡 Lights for Video – if you’re filming your episodes too
🎥 Want remote interviews?
Use Riverside.fm for studio-quality virtual recording (audio + video).
Want to do it locally? Book the Coastside Chamber Tech Room for premium in-person episodes.
3️⃣ PUBLISH: Launch & Distribute Like a Pro
You’ll need a host to distribute your podcast to Apple, Spotify, etc.
✅ I recommend RSS.com — simple, fast, and comes with analytics.
Create your:
- Podcast artwork (use Canva!)
- Description + SEO-friendly keywords
- Episode titles and summaries
💡 Pro tip: Start with 3 episodes at launch to build binge-worthy momentum.
4️⃣ PROMOTE: Don’t Just Post — Repurpose
Podcasting isn’t just for listeners — it’s for marketing content.
Here’s how to repurpose your podcast like a pro:
- 🎬 Opus Clip – turns long episodes into viral short clips
- 🖼 Canva – use templates to create carousels, quote graphics, and audiograms
- 📊 Gamma.app – build slide decks or quick recaps for presentations, lead magnets, and sales calls
🎯 Add links to your lead magnet or coaching offer in each episode.
📩 Build your email list with every listen.
👣 Real Example: The Foggy Farmer Podcast
I launched The Foggy Farmer Podcast in real-time in front of a live workshop audience — and we had a full episode recorded, published, and shared in less than 30 minutes.
🎧 Listen here: The Foggy Farmer Podcast
🚀 You Don’t Need to Be Famous — Just Focused
Whether you’re documenting your own journey, launching a coaching business, or sharing what you know — podcasting is the most human way to scale your story.
You don’t have to be perfect.
You just have to start.
📍 Based in Half Moon Bay? Here’s Your Next Step:
- Join the Coastside Chamber
- Book the Podcasting Tech Room
- Connect with me for local coaching and podcast strategy
🛠️ Tools Recap (Affiliate Links)
| Tool | Purpose | Link |
|---|---|---|
| ChatGPT | Brainstorm + scripting | Try ChatGPT |
| Canva | Design + branding | Try Canva |
| Gamma.app | Presentations + slides | Try Gamma |
| RSS.com | Hosting + analytics | Start Podcasting |
| Riverside.fm | Interview + record | Try Riverside |
| Opus Clip | Short-form content | Try Opus |
| ZealSound Mic | Recording | Amazon Link |
| OneOdio Headphones | Monitoring | Amazon Link |
| Podcast Lights | Visual quality | Amazon Link |
Ready to launch your podcast?
Now that you know how to start a podcast, let’s get you on the fast track to getting it out in the world.
🟡 Let’s get your message heard — in Half Moon Bay and beyond.