Self Employment Update #3: Networking and Meta Ads

Networking and Meta Ads: Lessons from the Field

Welcome to the Never Peak Project!

Here, we’ve distilled the insights from Coach Ranger’s latest podcast update into actionable takeaways for you, plus key data on his latest Meta ads (Facebook ads) experiment.

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Key Takeaways

1. Creative Networking Strategy:
   • Ranger attended the Small Business Expo wearing the backpack from his Walk Across America. It acted as a conversation starter, and many people approached him to ask about it.
   • He used a smart follow-up approach by posting detailed notes and pictures of presenters on LinkedIn, tagging them for visibility. This increased engagement and helped build rapport with key speakers.
2. Leveraging LinkedIn for Networking:
   • Ranger saw higher engagement on LinkedIn when he tagged presenters, getting 318 impressions and 10 likes on a post about Carlos Gill, and a similar level of engagement with other posts.
   • Tagging speakers with large followings proved more effective in boosting post visibility.
3. Assisting and Building Relationships:
   • Ranger helped a presenter, Linda Shively, by introducing her, passing out workbooks, and collecting leads during her workshop. This led to valuable insights into the effectiveness of workshops as lead magnets for coaching calls.
4. The Importance of Free Coaching Sessions:
   • Offering free coaching sessions through workshops is a great way to introduce potential clients to the coaching process without the pressure of a full coaching session. Ranger is running multiple free workshops to generate leads and convert attendees into clients.
5. Chamber of Commerce Networking:
   • Attending local Chamber of Commerce events, such as the one in San Mateo, is helping Ranger build connections. By donating a raffle prize (Athletic Brewing Co. Beer), he was able to create further conversations and contacts at the event.

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Facebook/ Meta Ads Campaign Data

1. Power of Purpose Workshop Meta Ads:
   • Budget: $20 (over ~11 days)
   • Event Responses: 22 event responses
   • Cost per Lead (CPL): Under $1 per lead, which is highly competitive compared to the average CPL for the education industry ($18.36) or telecom ($29.95).
2. Breaking Through the Noise Workshop Meta Ads:
   • Budget: $20 (over ~18 days)
   • Event Responses: 14 responses
   • CPL: Again, under $1 per lead, maintaining great cost efficiency.
3. Total Lead Collection:
   • Google Form Sign-Ups: 23 people signed up, with 17 new additions to his mailing list.
   • Eventbrite Responses: 1 attendee, showing mixed results from this platform.
   • Total Interested/ RSVP’d: 60
4. Click-Through Rate (CTR) and Cost-Per-Click (CPC):
   • For another ad campaign aimed at website visitors, Ranger achieved a CPC of $0.55, well within the average range (60 cents for display ads).
   • Adjusting the graphic increased reach and interaction, further optimizing the campaign.

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Facebook/ Meta Ads Creative Examples

Attached to this PDF are the two ads run for the workshops, including:

• Graphics: See how the visuals played a role in the performance.
• Copy: Learn what messaging helped attract participants.
• Budget: $5/ day.

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Meta Ad #1: Event Flier

First Image: ~2 days, 17 link clicks (2 or 3 conversions), 1,553 reach.

Meta Ad #2: Evelyn Weiss Template

Second Image: ~12 hours, 7 link clicks (no conversions, yet), 1,312 reach.

Ad Copy (same for both):

🌟 Unlock Your True Potential: Free ‘Power of Purpose’ Workshop 🌟

I’m Ranger, a guy who walked across America to find meaning and purpose in life. Now, I’m sharing my insights with you!

October 21st, 3-4 PM (PST) on Zoom

Discover how to:
Gain clarity on your mission, vision, and values ✅
Drive your life and business forward ✅
Align your actions with your core purpose ✅

💥BONUS: Sneak peek into my ‘Breaking Through the Noise’ workshop (Oct 28th)💥

Limited spots! Don’t miss this chance to transform your life.
🔗[RSVP NOW]

Let’s make this the start of something extraordinary!
-Ranger